Mitos.gr, the official website of textile company Mitos GP.
Mitos wanted a new website to promote their company’s re-branding campaign. As requested, their new website conveys the company’s timeless values in a modern setting.
The website, though not an e-shop per se, has all the functionality and setup of an e-shop. The company’s products are displayed in a novel way, in which the visitor moves from the image of the product family to a sketch depicting all available variation options, and finally to the individual product, all on the same page. This is achieved by the use of Ajax and conditional logic when manipulating the radio buttons on each product page.